Did you ever wonder how you got there? How did your marketing and communication strategy end up where it is now? Was it a long series of marketing directors, IT directors, vendors, external agencies, or all the above?
Understanding why you are here today is the best way to sacrifice legacy (almost criminal) decisions and move forward.
fo·ren·sic
/fəˈrenzik,fəˈrensik/
adjective
relating to or denoting the application of scientific methods and techniques to the investigation of crime.
"forensic evidence"